The GeeksverseMarvel Infinte Comics Revealed

Marvel Infinte Comics Revealed
Published on Monday, March 12, 2012 by

Over the weekend at SXSW, Marvel revealed their new digital initiative, Marvel Infinite Comics.

The first offering will be Avengers vs X-Men #1: Infinite, starring Nova. It will be written by Mark Waid with art by Stuart Immonen and Marte Garcia.

“Infinite Comics are a new technique in comics storytelling that is built specifically for the digital world yet in a very elegant way manages to keep the purity of what makes a comic a ‘comic,’” explains Joe Quesada, Chief Creative Officer of Marvel Entertainment. “It gives readers the same feel of reading a traditional comic while also offering a whole new experience that really feels like the future of where the medium is headed.

“The uniqueness comes from the fact that [Infinite Comics] uses tools that the digital medium offers, but it doesn’t reinvent comics so completely that they become something other than what they are,” continues Quesada. “If anything, outside of the great smell of ink on paper and the holding of a physical comic book, the Infinite Comics technique, I feel, enhances what a comic book can do without changing what makes comics great.”

“I’ve been working on this format for awhile, which is why Joe Quesada reached out to me to creatively spearhead the Infinite Comics debut, and I was thrilled for the opportunity to really dig in and show off what the format can do,” says Waid. “It does require some re-thinking on a writer’s part; good comics are always a collaborative effort between everyone involved, but even more so with digital, where artists really need to take the lead on pacing and timing and, as we did here, should probably be credited as co-plotters.

“With this first story, Stuart Immonen and I were in steady contact at every stage. We talked the story out in depth, after which I provided him with a ‘beat sheet’ of the key moments and key images and some rough dialogue. Stuart then did breakdowns [or] storyboards for the entire tale, imagining and inserting transitions between scenes, and I did a final dialogue polish. It’s a lot more labor-intensive than your garden variety 10-page story, that’s for sure; a lot more ‘what if we tried this rack-focus effect?’ or ‘what if this frame stretched across multiple screens?’ but it was so rewarding. And what we’re showing off here? Tip of the iceberg.”

To learn more visit Marvel.Com.

2 Responses
    • This initiative highlights the current problem with digital comics: they’re device (or format) specific.  If you don’t have a tablet or smart phone (or don’t want to read comics on the small screen) you’re out of luck in reading this story.  Which I think is wrong.

      The idea of creating a comic to specifically utilize the digital format (if I’m understanding this right, I think Infinite Comics will be less panels per “page”; think larger panels with 1 or 2 per tablet screen before moving on to the next “page”) is a good one and should be explored, but also should be available to everyone and not just those that own or use tablets.

    • I don’t know enough about the format to have a real opinion about it, but I like the idea of a publisher “tuning” the comics in terms of layout to work better in a digital format (and not just lazily animating them like they did with the motion comics). In the end though, I think ease of access across formats, the user interface (the simpler the better), and of course, pricing, will ultimately determine whether or not this succeeds. 

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