The GeeksverseIDW’s Streamlining Clarified

IDW’s Streamlining Clarified
Published on Friday, April 13, 2012 by

There’s been some questions and concerns over what IDW meant at the retailer summit about streamlining some titles. We spoke with Senior Editor John Barber on what it meant.

John Barber, Senior Editor (and Editor of the G.I. Joe titles as well as Dungeons & Dragons: Forgotten Realms) clarified the statements from the retailer summit.

I think Dirk (Wood, IDW’s VP Of Marketing) was actually talking in vaguer terms than any concrete plan; the basic gist is that we’re aware that (in general terms) there are a lot of groups of titles from a lot of publishers where there are a LOT of titles (like Avengers or X-Men or whatever). We’re aware of overburdening the market with a lot of anything–Joe, Turtles, X-Men, anything, no matter how popular–can have an overall negative effect on sales. Plus, I’ve got to admit that the GI JOE trade paperback numbering and the several-times renumbering of series like Cobra over the years is pretty confusing… and we’re trying to not be confusing going forward. What exactly that means, we’re not sure (other than I don’t want to have a GI JOE: COBRA: COBRA CIVIL WAR: VOL 2 and a GI JOE: COBRA CIVIL WAR: VOL 2 book and have them be different books…). But it’s not really any paring back on anything. It was more about assuring retailers we’re not going to flood the market with confusing material. We had a month or two with the movie-tie-in series plus some specials where there was a TON of Joe comics out the same month; we’ll try to spread the wealth more over a longer period of time.

So there’s still going to be plenty of GI Joe; D&D has never had more than one ongoing and a limited series; Magic’s never been more than one series at a time.

Thanks to John for clarifying that. Good news to fans that were worried some books would be axed. Keep coming back for more news from C2E2.

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