The GeeksverseEveryone Loves A Winner

Everyone Loves A Winner
Published on Friday, April 5, 2013 by

G.I. Joe: Retaliation, the sequel to the first live-action film, has preformed well enough to green-light a sequel. Big box offices often trigger automatic sequels, so this is probably not surprising.Moviefone and other online sources are already touting the sequel green light for G.I. Joe #3.

For the number crunchers: G.I. Joe: Retaliation won the opening weekend top box office slot with a whopping  $132 Million worldwide. G.I. Joe: Retaliation” ‘s whopping $132 million worldwide is a bit of a shock to on-line naysayers that thought holding the movie for a year after the original marketing was a mistake. The movie, delayed for a year reportedly for 3D conversion, was thought to be a lost cause.

However, the large opening weekend of the second live action and first 3D Joe movie has already sent Paramount to make the hard decisions and begin preliminary work on a third entry in the Hasbro action figure-based franchise about elite super soldiers with cool names like Roadblock, Snake Eyes, and, um, Mouse. Go Joe!

The original film, “G.I. Joe: The Rise of Cobra,” cost considerably more to make ($175 million versus “Retaliation’s” estimated $135 million) and made around $303 million internationally. If “G.I. Joe: Retaliation” continues at its current pace, it will end up with about $410 worldwide, which is, mathematically speaking, pretty dang good. Although those numbers may only mean something to bean counters, accountants, Paramount Studios, and Hasbro.

These calculations leave out the ancillary market monies generated by this film. Both live action movies have had movie related toy lines. The weaker performing movie won over toy fans with its action figures. The second movie, and the less articulated action figures have been baiting online comments for a year. Some stores had the Retaliation figures on the clearance aisle before the movie debuted this past weekend. Conveniently, new inventory has been stocked and the price is up again for toy collectors and parents. Blu-Ray, DVD, and other streaming options are inevitable to help these movies truly become a franchise, or to make this toy franchise license a true film franchise.

Joe Comic fans should interpret this all as good news, as the comics could be continued further by the ancillary market hopes. Even if the IDW comics—typically praised by fans—are not selling the 1980s Marvel numbers, interest in the property will continue to be good news.

Will the now inevitable 3rd movie be another vast improvement and make more money? Or will it become the Transformers 2 of the franchise? Speculation on the 3rd movie, beginning before reviews are fully in on the 2nd, predict that the new movie will be in 3D from the start and skip the hiatus.

Before the reviews are fully in, we now know a 3rd movie is inevitable. But, what do you think about the now-legitimate blockbuster action movie G.I. Joe: Retaliation? Everybody loves a winner, but what you do think about the film?

Sound off! Yo Joe!

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