The GeeksverseHollywood Goes Chinese

Hollywood Goes Chinese
Published on Monday, April 29, 2013 by

Iron Man 3 will feature the Mandarin and presumably a set of Asian villians even as the renewed Red Dawn changed the villains to the unlikely North Koreans. Meanwhile, Hollywood studios are looking to court the Chinese market as a potentially growing outlet for American movies.

NPR discussed Iron Man 3 getting a coveted Chinese release.

While M. Bay’s new comedy Pain & Gain may not be getting the coveted Chinese release, but his Transformers 4 project will feature at least four Chinese actors. The actors will be selected by a Chinese reality TV show.

The coveted Chinese pot of gold is ellusive because China wants to culltivate its own film market rather than relying on imported movies from America. The Chinese keep most American movies out. Iron Man 3 will open in China the same day as in America. The Chinese release will feature extra footage. The Marvel Studios superhero sequel starring Robert Downey Jr. got a head-start on its domestic launch next Friday with a $195.3 million opening in 42 overseas markets, distributor Disney reported Sunday.

Hollywood once crippled the Australlian film industry by taking control of the theaters and imports. Mad Max and the renewed Australian film industry had to struggle to find internal distribution and exported success abroad. Mad Max, like Death Race, were eventually distributed abroad.

The Chinese film industry will not be such an easy target.

China has the world’s second largest film market. The growing film production will rule its own large number of theater screens.  Even as Hollywood tries to court a Chinese partnership it is quite clear that Hollywood will never take over the pot of gold it is trying to find.

 

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