Deadline.com is reporting a potential merger between Dreamworks Animation and Hasbro to create an entertainment powerhouse called Dreamworks-Hasbro.
Today Deadline.com reported that Dreamworks is engaged in negotiations with Hasbro to merge into an entertainment powerhouse: movies, cartoons and toys.
When Disney bought Marvel Comics and Lucasfilm (Star Wars), rumors started that Hasbro would be next. The toy company has long held the licenses, and produced toys based on Star Wars and Marvel. Hasbro had also recently acquired the license to Disney Princesses (which holding that license is basically an excuse to print money).
If the Dreamworks deal does happen, how would that affect the Star Wars, Marvel and Princess licenses? If at all? One benefit, if Hasbro loses those licenses, is that it would make the toy company concentrate on the other IPs it has as well as it’s own in-house lines. These include G.I. Joe, Transformers, Visionaries, Micronauts, M.A.S.K. and many others.
Dreamworks would bring such properties as Shrek and How To Tame Your Dragon to Hasbro.
Dreamworks is also a proven developer of animated properties, which Hasbro has a lot of IPs to choose from to produce new cartoons.
This isn’t the first time that Hasbro has tried to get into the cartoon biz. They merged with Discovery and launched The Hub channel that didn’t last that long. Hasbro still owns 40% of the new Discovery Family channel, formerly The Hub.