In 1995, a pivotal moment in animation history occurred when DIC Entertainment inked a licensing deal with Toei and Kodansha. This partnership set the stage for a phenomenon that would impact generations and leave an indelible mark on the global entertainment landscape. At the same time, Marvel was experiencing a significant rise in market capitalization, a staggering $3.3 billion, which would ultimately lead to its bankruptcy. Disney was on the verge of acquiring Capital Cities, while Pixar was about to release the revolutionary film, Toy Story. Meanwhile, Cartoon Network was laying the groundwork for original productions that would eventually lead to the creation of Toonami. Amidst these monumental events, George Lucas re-released Star Wars, dreaming of prequels, and a visionary Japanese man with a keen interest in insects was about to introduce the world to something called a ‘pocket monster.’

However, all these developments shared a common thread—an enchanting character named Sailor Moon. Nearly thirty years have passed since her debut, and the incredible, yet untold story of Sailor Moon can now finally be articulated. This captivating narrative reconnects audiences with the powerful themes of love and justice, diving deep into the thrilling secret history of the worldwide anime revolution. It serves as a one-of-a-kind chronicle of Naoko Takeuchi’s international triumph, highlighting the profound impact of the most influential animated television series in history.

Journalist, author, and former DIC Entertainment interactive marketing consultant, Shane Lochlann Black, has meticulously gathered insights from entertainment executives, national correspondents, and bestselling authors. This includes contributions from the three-time Emmy® Award-winning former DIC Entertainment Chairman and CEO, Andy Heyward, and Irwin Toy CEO, George Irwin. Key personalities from the English-language anime fan communities across the United States and Canada also lend their voices to reflect on the struggles and victories associated with one man’s vision for the future of animated children’s television.

By 2017, the worldwide anime market exceeded a staggering $60 billion, showcasing the genre’s immense popularity and cultural significance. Today, iconic characters such as Wonder Woman, Black Widow, and Rey from Star Wars dominate the box office. Literary figures like Hermione Granger, Katniss Everdeen, and Beatrice Prior have become symbols of empowerment and resilience. The presence of girl heroes has become ubiquitous in contemporary storytelling. However, one must wonder: was it all because of Sailor Moon?

This comprehensive exploration invites readers to delve into the remarkable legacy of Sailor Moon and understand her role in shaping the narratives surrounding female heroes in popular culture. The captivating journey of Sailor Moon, from a magical girl in Japan to a global icon, underscores the transformative power of storytelling and its ability to inspire generations.